Seeland International is one of the largest suppliers of shooting and outdoor clothing and footwear in Europe.
The Background
Prior to our involvement, the Seeland and Harkila brands were poorly defined .Neither brand was given due recognition by the UK shooting press and whilst sales were increasing, a fresh approach was needed to distinguish both brands in a crowded market place.
We conducted a strategic review of the marketplace and target audiences to inform the development of a strategic marketing and media plan aimed at raising awareness specifically amongst the shooting press.
We implemented a diverse range of tactics to achieve our aim;
- dynamic advertising campaigns
- creative advertorials
- strategic product placement
- imaginative stunts and competitions
- eye catching point of sale material
- celebrity endorsement
The Solution
Our strategic approach to PR has led to extensive and positive exposure for Seeland and Harkila. We effectively redefined and repositioned both brands with consistent, contemporary messages and implemented high impact PR and marketing campaigns.
As a result, their market share increased by 88% in the first year of our involvement and sales have continued to grow year on year since.
