Dexshell produces socks, hats and gloves for outdoor workers, sports people and enthusiasts who wish to stay comfortable whatever the conditions.
The Background
Dexshell approached us with a brief to differentiate its 'waterproof' clothing products from the competition.
The Solution
We relaunched the brand as 'element repellent' - not just 100% waterproof, but 100% outdoor proof.
Advertising, photography, social media, European web hub, PR, iPad sales tool and exhibition stand soon followed once the marketing plan was formulated.
