Dexshell produces socks, hats and gloves for outdoor workers, sports people and enthusiasts who wish to stay comfortable whatever the conditions.
The Background
Dexshell approached us with a brief to differentiate its 'waterproof' clothing products from the competition.
The Solution
We relaunched the brand as 'element repellent' - not just 100% waterproof, but 100% outdoor proof.
The bespoke website also developed to go a step further than the competition in offering:
- A trade hub to apply for an account and then monitor orders, statements, invoices, download marketing material - by discipline
- A media hub for the press to download press releases, product images - by discipline
- Integration with Microsoft Dynamics using Restful Web Services to show realtime product availabilty and current trade information
- European site expansion country by country using one central CMS to configure product information.
