We were approached by Saracen, a specialist equine feed producer, to look at ways in which it could improve its market share.
The Background
Saracen Horse Feeds looked to us to provide a fully integrated approach to their marketing. Regular contact enabled us to work proactively and enabled us to spot opportunities and react with well-considered creative.
The Solution
Our brand development involved the creation of a new strapline that under pinned a robust approach to marketing. 'For those who know what they're on' resonated well with all rider from the leisure end through to eventing. Our strategic approach ensured that the company has since gained significant market share year on year.
